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Web watching
Is imitation the greatest form of flattery? Usually not is the experience of Anti Copying in Design (ACID). Here the organisation's CEO Dids Macdonald looks at the importance of checking websites for intellectual property (IP) liability... |
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Protecting your most important assets Neil McFarlane of insurance brokers T.H.March & Co Ltd looks at an often overlooked insurance issue - the importance of protecting your business against the loss of key staff... |
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Product, price, place and promotion In the previous article in this series, Clive CandleŽ Europe detailed top tips for creating plan. Here he reveals some of the techniques how to use the strategy to your benefit... |
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Make your mark Marketing is fundamental to modern retailing. Despite its reputation it can not only be easy to understand, but also an enjoyable par t of your business plan which is guaranteed to reap rewards. In this new series of articles, Clive Harper, managing director of Yankee CandleŽ Europe, looks at the essential components of a successful marketing strategy.... |
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Brands with attitude Anti Copying in Design (ACID) is at the front line in the fight against copying. Here CEO Dids Macdonald reports on current concerns and what's being done on the trade show scene to help companies exhibit with confidence... |
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Planning to suceed It may not always be clear how important it is to produce a business plan. James Stancombe, Business Link advisor, explains how to go about it - and why it's essential... |
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Choosing a website designer (part 3) In the third installment of his series, retail technology expert David Mackley looks at five essential things to know before choosing a website company so you get it right first time.... |
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Choosing a website designer (part 2) In the second of his series, expert David Mackley looks at five essential things to know before choosing a website company so you get it right first time.... |
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Choosing a website designer (part 1) Are you looking to start a new website or refresh your online offering in 2010? If so one of the most common questions is; "How do I select the right website design company?" and "where do I start?" Expert David Mackley advises...... |
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