| A selection of features from Gift Focus magazine |
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Customer loyalty
 Creating and retaining a loyal customer base and repeat sales is essential for retailers but can often be difficult to achieve if you are not recognising and implementing effective sales techniques. Here, Clive Harper managing director of Yankee Candle™ offers his advice.
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Posted: 18 January 2012 |
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A click away
 QR barcodes can be used in many forms of advertising. So what are they? Peter Shorney of Intelligent Retail provides the answers
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Posted: 18 January 2012 |
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Protecting your stock
 As a retailer your stock is the most important and valuable part of your business. If you are not in the habit of protecting the stock you have then you really need to be. Here, Clive Harper, managing director of Yankee Candle™ Europe reveals his top tips on protecting your stock
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Posted: 27 October 2011 |
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Multichannel retailing today (part 6)
 David Mackley brings us the sixth and final part in his series of articles looking at the pros and cons of multichannel retailing and how it can boost profits for those who get it right.
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Posted: 27 October 2011 |
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Multichannel retailing today (part 5)
 The fifth in a series of articles by expert David Mackley, looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right.
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Posted: 26 August 2011 |
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From browsing to buying
 Creating and maintaining a successful retail business in today's economic climate is no easy task. Consumers are spoilt for product choice and retailers face tough competition. Clive Harper, managing director of Yankee Candle® Europe reveals a number of techniques to allow you to maximise selling opportunities and to turn browsing visitors into purchasing customers.
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Posted: 26 August 2011 |
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Selling - what works & what doesn't
 In a new series of articles for Gift Focus, Clive Harper, managing director of Yankee Candle® Europe, will be highlighting what it takes to make a success of a retail business. Here, he shares some of his expert knowledge on what works in sales and more importantly, what doesn't.
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Posted: 27 June 2011 |
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Multichannel retailing today (part 4)
 Expert David Mackley brings us the fourth in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right.
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Posted: 27 June 2011 |
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Success in your sights
 In this last instalment, Clive Harper, managing director of Yankee Candle® Europe, concludes with some expert words of advice to ensure your plan of action achieves maximum success.
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Posted: 3 May 2011 |
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Multichannel retailing today (part 3)
 Expert David Mackley brings us the third in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right
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Posted: 3 May 2011 |
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Rewarding relationships
 In the first instalment of this marketing series, Clive Harper, managing director of Yankee Candle® Europe explained the importance of effective communication.
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Posted: 1 March 2011 |
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