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Issue 69
- Jan/Feb 2012
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A selection of features from Gift Focus magazine
 
    Page: 1  2  3  Next 10 > Last >>
 

Customer loyalty

Customer loyaltyCreating and retaining a loyal customer base and repeat sales is essential for retailers but can often be difficult to achieve if you are not recognising and implementing effective sales techniques. Here, Clive Harper managing director of Yankee Candle™ offers his advice.
...read more

Posted: 18 January 2012

 

A click away

A click awayQR barcodes can be used in many forms of advertising. So what are they? Peter Shorney of Intelligent Retail provides the answers
...read more

Posted: 18 January 2012

 

Protecting your stock

Protecting your stockAs a retailer your stock is the most important and valuable part of your business. If you are not in the habit of protecting the stock you have then you really need to be. Here, Clive Harper, managing director of Yankee Candle™ Europe reveals his top tips on protecting your stock
...read more

Posted: 27 October 2011

 

Multichannel retailing today (part 6)

Multichannel retailing today (part 6)David Mackley brings us the sixth and final part in his series of articles looking at the pros and cons of multichannel retailing and how it can boost profits for those who get it right.

...read more

Posted: 27 October 2011

 

Multichannel retailing today (part 5)

Multichannel retailing today (part 5)The fifth in a series of articles by expert David Mackley, looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right.
...read more

Posted: 26 August 2011

 

From browsing to buying

From browsing to buyingCreating and maintaining a successful retail business in today's economic climate is no easy task. Consumers are spoilt for product choice and retailers face tough competition. Clive Harper, managing director of Yankee Candle® Europe reveals a number of techniques to allow you to maximise selling opportunities and to turn browsing visitors into purchasing customers.
...read more

Posted: 26 August 2011

 

Selling - what works & what doesn't

Selling - what works & what doesn'tIn a new series of articles for Gift Focus, Clive Harper, managing director of Yankee Candle® Europe, will be highlighting what it takes to make a success of a retail business. Here, he shares some of his expert knowledge on what works in sales and more importantly, what doesn't.
...read more

Posted: 27 June 2011

 

Multichannel retailing today (part 4)

Multichannel retailing today (part 4)Expert David Mackley brings us the fourth in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right.
...read more

Posted: 27 June 2011

 

Success in your sights

Success in your sightsIn this last instalment, Clive Harper, managing director of Yankee Candle® Europe, concludes with some expert words of advice to ensure your plan of action achieves maximum success.
...read more

Posted: 3 May 2011

 

Multichannel retailing today (part 3)

Multichannel retailing today (part 3)Expert David Mackley brings us the third in his series of articles looking at the pros and cons of multichannel retail, the potential pitfalls and risks and how it can boost profits for those who get it right
...read more

Posted: 3 May 2011

 

Rewarding relationships

Rewarding relationshipsIn the first instalment of this marketing series, Clive Harper, managing director of Yankee Candle® Europe explained the importance of effective communication.
...read more

Posted: 1 March 2011

 
    Page: 1  2  3  Next 10 > Last >>

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