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| Diary of an SEO trial (part 1) Search Engine Optimisation (SEO) is becoming an essential part of running a website, yet selecting the right SEO company is a complete minefield. For the independent retailer who is no IT expert, it is often a matter of more luck than judgement. Technology expert David Mackley passes on the benefit of some of his own experiences…... |
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Diary of an SEO trial (part 2) In the second instalment of his trial with a Search Engine Optimisation (SEO) company, technology expert David Mackley looks at the decision to stay in the UK or go abroad and then finding the right company to work with.... |
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Diary of an SEO trial (part 3) The vast majority of new visitors come to websites from search engines. If you want your website to be seen in the search engines then Search Engine Optimisation (SEO) is essential. Yet the practice appears to be surrounded in secrecy, and finding a company that will successfully optimise your website at an affordable price is a not easy. In this the third installment of technology expert David Mackley's trial with a Search Engine Optimisation (SEO) company he charts the ups and downs of what it's like trying to get your website optimised.... |
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Back of the Net David Mackley investigates the difference between web designers and developers, and explains how to maximise the potential of your on-line presence... |
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One for All Find out how the Company Law Reform Bill is likely to affect your business... |
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What's in a name? Shelley Beaumont assesses the risks of trading under your own name... |
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Important discoveries David Mackley expresses his appreciation of inventions great and small... |
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Read it or regret it! Dids Macdonald asks why we should care about terms and conditions of business... |
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Friend or foe? David Mackley looks at the negativity surrounding eBay and how retailers can use the site to their advantage... |
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Let the games begin Shelley Beaumont warns of the legal issues surrounding ambush marketing and the London Olympics 2012... |
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Speedy response Isabel Martinson says that recent events surrounding Past Times have highlighted the valuable work of the gift and home industry’s trade association... |
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Stay Ahead of the Game Dids Macdonald offers advice on safeguarding original designs... |
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Survival of the Fittest Clover Stroud looks at how independent gift shops can compete with the major chains ... |
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Net Gains David Mackley looks at how to make the most money from the Internet... |
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In the Picture Dids Macdonald, ACID's Chief Executive looks at the IP issues surrounding use of images... |
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The Shape of Things to Come Shelley Beaumont, IP specialist of Halliwells LLP discusses the importance of trade marks and packaging... |
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A New Wave Technology change rarely moves in a steady stream, it moves in waves. History is packed with examples when the all important drivers of need/availability/affordability/awareness align at a point in time and bang, a technology takes off! From satellite television, the mobile telephone to PC’s and the Internet. Are we coming to a point of alignment with retail technology for independents? David Mackley has an eye on the horizon and makes a few predictions…... |
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Business Basics Dids Macdonald, Chief Executive of ACID (Anti Copying In Design) looks at some of the fundamental issues facing those who are setting up in business... |
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Euro Vision Shelley Beaumont, IP specialist of Halliwells LLP explains the significance of the introduction of the new .eu top level domains and the steps trade mark owners should take to secure registration in order to expand brands across Europe... |
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Alternative Action Many small product designers and manufacturers think that dealing with intellectual property issues is just too financially prohibitive and ACID is often asked “what are the alternatives”? ... |
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Eastern Influences Dids Macdonald advises on effectively working with China ... |
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Business Basics Dids Macdonald, Chief Executive of ACID (Anti Copying In Design) looks at some of the fundamental issues facing those who are setting up in business... |
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Opening hours Times have been tough for retailers. But GA chief executive Isabel Martinson has found that there are some who don’t help themselves... |
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Copycat claims What should you do when you think someone has copied one of your designs? Shelley Beaumont of Halliwells LLP solicitors, appointed to the GA's Copywatch panel of advisors, sets out the hurdles to be jumped in order effectively to make out your claim... |
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Law and order If you have to take legal action against copying, use specialist lawyers effectively! Dids Macdonald shows you how... |
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Trade fairs A methodical approach and a little pre-planning can work wonders when shopping a gift show, as Clover Stroud explains…... |
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Building a brand Owning a trade mark is easy – exploiting it to build a brand is the hard part. One of the most effective ways to grow a brand is through licensing. Shelley Beaumont of Halliwells sets out some of the key considerations in any brand licence agreement.... |
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Customer relations Clover Stroud reveals the numerous benefits to be gained by hosting a gift retail event... |
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One step ahead Dids Macdonald of ACID reveals what to do when pitches go wrong... |
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Photography Rights Shelley Beaumont explains the types of rights associated with taking a simple snap... |
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Blurring the Boundaries Shelley Beaumont, intellectual property lawyer at Halliwell Landau, explains that trade mark owners' rights are not always black and white... |
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Clover Hughes on Colour Take note retailers, there really is a pot of gold at the end of the rainbow...... |
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Top of the Class Gifts for teachers is a growing market that is currently under-serviced by the retailer, asserts Clover Hughes... |
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The Age of Consent Shelley Beaumont, Intellectual Property, Commerce and Technology lawyer at Halliwell Landau, reveals the new implications associated with mass mailings... |
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Licensing Pitfalls Dids Macdonald reveals 10 issues to consider when entering into a licensing agreement... |
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Know your Rights Protection of products against copying is an increasing concern facing exporters, says Dids Macdonald... |
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A Letter from America With new accessibility and real possibilities, trading with the US is no longer quite such a daunting prospect. The global trade oyster is slowly opening and businesses that are canny enough to prise open the jaws are well placed for success. In an extract from AmericasMart's 'Market' magazine we discover what American's are doing in order to trade globally - read, ingest and learn... |
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See the future at Tendence The world's largest and unquestionably the most stylish Autumn trade fair, Tendence points the way to what buyers & ultimately consumers really want. Vice President of Messe Frankfurt Nicolette Nauman explains how the show influences the market in global trend prediction.... |
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Selling to Consumers... In this continuation of our series, Shelley Beaumont, intellectual property lawyer at Halliwell Landau explains the recent legal changes aimed at protecting consumers in transactions made over the internet, telephone or via a catalogue.... |
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Coochie, Coochie - Gucci? Journalist and exhibitor, Clover Hughes, continues her outside perspective of the industry. This month she delves into the soft, luxurious and expensive toybox that is babies giftware.... |
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Copyright Assignment vs... What's the difference betwen copyright assignment and licensing you rights? Often people do not realise the difference between the two, writes Dids Macdonald CEO of ACID. She offers a simple explanation on what can have a potentially negative impact on fully exploiting your intellectual property rights and maximising commercial opportunity. Beware the pitfalls of confusing the two!... |
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George Lancaster on 'not how, but what' The US reached a milestone in 2002, and though it has already been much publicized, it's worth taking a close look at both the immediate and long-term implications for the retail industry. I'm talking about Hispanic Americans becoming the largest minority group in the US.... |
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