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Hallmark Cards notches up £1 million for breast cancer charities

UK greetings cards publisher Hallmark Cards hits the £1 million total this year with its corporate giving programme for Mother's Day.

For the fourth consecutive year the company's Cards for a Cure campaign is donating £250,000 to breast cancer charities for Mother's Day, irrespective of card and gift sales.

This year marks the landmark £1 million total for breast cancer research projects across the UK and Ireland, with 48 specific breast cancer research projects now having benefited.

The charities have also gained through increased awareness of the disease generated by the company's dedicated Mother's Day marketing programme.

Charities benefiting from the annual donation are Breast Cancer Campaign and Action Breast Cancer, an Irish Cancer Society programme. The £1 million will directly benefit ground-breaking breast cancer research projects currently being carried out across the UK and Ireland.

Tamsyn Johnston-Hughes from Hallmark Cards said: "Our Cards for a Cure campaign is something that we are extremely proud of and it has been a hugely successful initiative. It is fantastic to reach the £1 million mark and to know that all of the money donated to date has, and will, play such an influential role in breast cancer research projects being undertaken throughout the UK and Ireland.
"At Hallmark Cards we are extremely passionate about our corporate giving programme and invest heavily in corporate social responsibility. Mother's Day is such a poignant time of the year for women and families which is why we chose to use this occasion to make this life-changing donation."

Christina Partakides, Breast Cancer Campaign?s corporate partnerships manager said: "Hallmark's contribution of a staggering £1 million and continued support has made a major difference to breast cancer research projects throughout the UK and Ireland. Not only has the donation helped us continue funding world-class research, but Hallmark's high profile marketing campaign builds awareness of the importance of our work, for which we are truly grateful."

For more information about Hallmark Cards visit www.hallmark.co.uk.

Date Posted: 11 March

September/October 2010
issue 61
available now